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HomeNewsCAN seeks removal of Sterling Bank CEO over Easter advert

CAN seeks removal of Sterling Bank CEO over Easter advert

The Christian Association of Nigeria (CAN) has called for the immediate removal of Sterling Bank’s Chief Executive Officer, Abubakar Suleiman, over the bank’s Easter advert that compared the Resuurection of Jesus Christ to Agege bread.

In a statement signed on Wednesday by the National Publicity Secretary, Joseph Daramola, CAN stated that the advert was “wicked and insensisitve” towards Christians.

CAN noted that the action of the Bank’s management clearly shows their hostility and hatred for the Christian faith.

What CAN is saying

The statement read in part, “The attention of the leadership of the Christian Association of Nigeria has been drawn to an ungodly, wicked, insensitive and deliberately provocative advertisement of Sterling Bank, comparing the resurrection of our Lord and Saviour, Jesus Christ to ‘Agege Bread’ amidst the Easter celebration.
“How can someone in his right mind described the risen Christ as a loaf of bread,” CAN’s National Secretary Joseph Bade Daramola said in a statement.

“That is insulting, ridiculous and a mockery of Jesus Christ. We advised Christians to be wary of the banks and other financial institutions they are patronising. We learnt that the Advertising Practitioners Council of Nigeria (APCON) has reportedly intervened in the matter with a view to impose some sanctions against Sterling Bank. The Christian Association of Nigeria (CAN) is waiting for the decision of the organisation.

However, in the interim, we call on all Christians not to take the law into their hands in seeking redress, but to let the relevant authorities handle the matter.

“In case the management of the Sterling Bank is not aware, the resurrection of Jesus witnesses to the immense power of God Himself. To believe in the resurrection is to believe in God. If God exists, and if He created the universe and has power over it, then He has power to raise the dead.

“If He does not have such power, He is not worthy of our faith and worship. Only He who created life can resurrect it after death, only He can reverse the mystery that is death itself, and only He can remove the sting and gain the victory over the grave (1 Corinthians 15:54–55). In resurrecting Jesus from the grave, God reminds us of His absolute sovereignty over life and death.

“The Empty tomb shows the supremacy of Jesus. Go to the grave of any other religious founder and his carcasses are still there being worship, but where Jesus was buried, it is boldly written; “He is no longer here, He has Risen”! That is what we are celebrating at Easter and for Sterling Bank to compare it with a loaf of bread is blasphemous and insensitive to the religion embraced by billions of people globally.

The advertisement was provocative but we will refuse to be provoked simply not only because it is not in our characters but it came from an uninformed mind of neither of the two leading religions in the country.”

BigNaira reported that after the backlash, Sterling Bank apologised for the error with another message, which called for forgiveness, but also received negative comments.

Newsmen also reported that the Advertising Practitioners Council of Nigeria, in a statement signed by its Registrar and Chief Executive, Olalekan Fadolapo, said the body would punish Sterling Bank for posting what it described as an offensive and provocative advert.

CAN advised Christians to be wary of the banks they patronise, insisting that Suleiman and the Management of the bank showed “hostility and hatred” for the Christian faith.

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