- Popular Nigerian singer, David Adeleke, with stage name as Davido has become first African artiste to feature in a FIFA World Cup official soundtrack after he appeared on the 2022 edition of the global soccer fiesta theme song.
- The FIFA World Cup Qatar 2022 official soundtrack kicked off Friday with the release of the single Hayya Hayya (Better Together) ahead of final draw for the tournament.
- Hayya Hayya (Better Together) is produced by RedOne and features vocal performances from Trinidad Cardona, Davido, and Aisha.
What FIFA is saying about its choice of artistes
FIFA said the idea is to “Connect with audiences worldwide through the shared passions of football and music.”
“The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
“The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.”
What you should know
This the first time the tournament’s soundtrack will feature a multi-song collection, with international artistes showcasing diverse musical genres that span the world, setting the tone for a truly global celebration.