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HomeCorporate ActionSterling Bank under fire over ‘distasteful’ Easter Agege bread ad

Sterling Bank under fire over ‘distasteful’ Easter Agege bread ad

Sterling Bank Plc is under fire for putting up a post that compared the resurrection of Jesus Christ to the rise of Agege bread on its social media page and subscribers’ mail.

The lender in its Easter celebration messages, likened the resurrection of Jesus Christ to Agege bread, a non-branded bread sold by local bakeries and hawked around streets in Nigeria.

“Like Agege Bread, He Rose!,” the advert read.

The Easter message gone wrong has drawn widespread criticisms from many Christians who described the message as insensitive and insulting to Christians. Many users demanded that the post be brought down immediately and an apology be tendered by the bank.

Sterling Bank apologizes

In its reaction to the criticisms, the bank pulled down the post on its social media page and replaced it with an apology citing John

“…Let he who has never sin cast the first stone,” it posted in a new message, citing Jesus Christ’s response to those who accused a woman of adultery in the Bible.

“Forgive us in the spirit of easter!” It added.

“Blessed is the one whose transgressions are forgiven, whose sins are covered. We humbly celebrate His resurrection, the defeat of death and the hope of salvation.”

APCON threatens Sterling Bank with sanction over Agege Bread advert

In its reaction on Monday, the Advertising Practitioner Council of Nigeria (APCON) threatened to take necessary action to ensure that the bank is sanctioned for “the exposure of such offensive advertisement according to law.”

The council also described the advertisement as “distasteful”, adding that it was neither submitted nor approved for exposure by the Advertising Standards Panel, the statutory body charged with the responsibility of ensuring that advertisements conform with prevailing laws.

The council added that it will ensure that no “religious belief or faith is ridiculed or any blasphemous advertisement (is) exposed in any guise.”

What people are saying about the apology message

@garsity — That line “Let the one who has never sinned throw the first stone “ wasn’t necessary. It made nonsense of your apology.

@mona_adejoh — But seriously, how can a corporate organization be this insensitive to public communication in this fashion?

@Segun_Odunayo — ‘Like Agege bread, He rose’ – every single person involved in the thought process and actual act of sending such a message yesterday from Sterling bank to all their customers deserve to be queried. Every single one of them.

@RokamoBet — Dear @Sterling_Bankng, it is very insensitive to compare the Resurrection of our Lord Jesus Christ to Agege Bread. You won’t dare this with Islam. Withdraw that message now and apologize.

@KenUgbechie — Comparing Jesus Christ with Agege bread is the height of blasphemy..Sterling Bank must atone for its levity…Jesus is forgiving and long suffering but that does not obviate the need for atonement..

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